The ongoing egg shortage in the U.S. has once again demonstrated the fragility of our food system. Read more on the crisis in this Reuters report.
What’s Causing the Egg Shortage?
Over the past few years, the U.S. egg industry has faced significant disruptions, with avian influenza outbreaks forcing farmers to cull more than 150 million chickens worldwide. This drastic reduction in the laying hen population has led to soaring egg prices, with some areas seeing costs rise to as much as $9 per dozen. Even major retailers like Walmart and Kroger have imposed purchase limits, while restaurants are adding surcharges on egg-based dishes to manage costs.
Despite intervention efforts, including a $1.7 billion investment from the U.S. Department of Agriculture, experts predict that supply issues may persist well into 2025. The situation has left businesses and consumers scrambling for reliable alternatives.
A Better Way Forward: Plant-Based Innovation
At Plant Origin, we believe food shortages like this should not dictate how people eat. This is why we created exx, a plant-based egg replacer made from avian influenza–resistant hydrolyzed rice bran protein—a sustainable, nutritious, and cost-stable alternative that doesn’t rely on volatile livestock production.
- Shelf-stable and long-lasting, reducing food waste and storage issues
- Free from cholesterol, making it a heart-healthy option
- Versatile for baking and cooking, delivering the same performance as eggs
- Sustainably sourced, using rice bran protein from byproducts of rice production
Now is the Time for Change
The current egg crisis isn’t just a short-term problem—it’s a sign of deeper structural issues in our food industry. Instead of relying on traditional supply chains that are vulnerable to disease and resource depletion, it’s time to embrace innovation.
At Plant Origin, we are dedicated to being part of this new food future—one where sustainability, reliability, and health go hand in hand. The egg shortage may be a crisis, but it’s also an opportunity: to rethink, reimagine, and rebuild a better food system for everyone.
Join us in this movement. The future of food is plant-based.